Why You NEED a SSL on Your Website as of 2017

In the past, Chrome indicates HTTP-only connections with a neutral indicator, represented by an info icon.

HTTPS connections however, contain a lock icon and the word “Secure”. If you click for more information, you will be shown the site is classified as secure and that your information is private when it is sent to this site.

According to the Google Security Blog, the neutral indicator “doesn’t reflect the true lack of security for HTTP connections. When you load a website over HTTP, someone else on the network can look at or modify the site before it gets to you.”

As of the 31st January 2017, Google Chrome (Chrome 56) will make HTTP pages with password or credit card form fields as “not secure”.

Googles next step will be to have, Chrome label all HTTP pages regardless of content with a red triangle to warn users the the connection is unsecure.

Plus, with HTTPS becoming a more relevant search ranking factor, getting a SSL certificate has become a must for website owners in 2017.

What is SSL?

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. SSL is an industry standard and is used by millions of websites in the protection of their online transactions with their customers.

Source https://info.ssl.com

Google Recommendations on SSL can be found in this article:


8 Mobile Apps Stats For 2015 Reveal All!

Wondering if mobile apps are here to stay or just a passing fad? These stats will leave you in no doubt.

1. Mobile devices are everywhere

1 in 5 people across the world own a smartphone
In Australia, the figure is close to 80% of the total population

2. App Usage Is Increasing

The amount of time people spend using Apps has increased by 21% since last year

3. Increasing Numbers Of People Buy Through An App

74% of smartphone users turn to their phone to help with shopping and it gets even better.
42% of all mobile sales by the top 500 merchants came from mobile apps.
Mobile coupons are 10x more likely to be redeemed than printed coupons.

These numbers are increasing!

4. People Would Rather Use An App Than A Website

85% of people prefer mobile apps to websites and mobile app usage is now higher than desktop usage.

5. Time On Mobile Is Increasing

Adults spend on average nearly 3 hours a day using mobile devices.

The evidence is clear.

Consumers prefer mobile, prefer apps to websites and usage is going nowhere but up. Take a look at 5 key ways mobile apps help your business, arrange an obligation free demonstration or download our App Success Quick Start Guide for your business.

5 Key Ways Mobile Apps Help Your Business

In this post, we look at 5 key ways a mobile app can help your business.

1. Communicate Instantly With People Who Are Interested In What You Do

Whether it’s existing customers or hot prospects, only people who are genuinely interested in your business will download your app. Keep interest high by sending out push notifications linked to content your audience will want to consume. Many business owners worry about people turning off notifications but in reality they’re easy to consume for a user, compared with having to deal with an email.

No matter the category of business you’re in, effective communication should form a large part of your app usage for maximum success.

2. Increase Your Revenue

Send out offers, new products or app only specials. Just remember your audience wants to hear from you but not to have advertising rammed down their throats, so how you craft your messaging and content plays an important part. Use coupon systems to reward customers’ loyalty and keep them coming back for more!

On average you have a 5-20% chance of selling to a new prospect which jumps dramatically to 60-70% for existing customers.

3. Highlight Case Studies

Showcase your work by highlighting examples of what you do, with real life case studies. Some businesses suit this more than others but even sandwich shops can do this if they put their mind to it. For example, Subway™ highlights people who have lost weight by eating Subway™ low fat subs. Think about how you can champion your customers. (We’re not affiliated or endorsed in any way by Subway™)

4. Keep Customers By Providing Better Customer Service

Research shows one of the main reasons businesses lose customers isn’t because of competitor pricing but rather due to lack of customer service.

Research also shows almost 90% of people are willing to spend more with companies they believe provide excellent customer service, especially with a personal touch.

Use messaging to keep your audience informed, write from a person and not the company and try to help your audience with relevant information.

5. Educate Your Audience

By educating your audience on your products and services you create desire. At the same time you demonstrate why your audience should want to buy from you. I’ve lost count of the number of business owners who are great at telling one person at a time about their offerings, easily selling when face to face. In the same breath, they usually complain ‘If only I could only get the word out to more people’. Well now you can!

Apps Together specialises in mobile apps for businesses. Arrange an obligation free demonstration, or download the quick start guide for your business, and see what a mobile app could do for you.