In this post, we look at 5 key ways a mobile app can help your business.
1. Communicate Instantly With People Who Are Interested In What You Do
Whether it’s existing customers or hot prospects, only people who are genuinely interested in your business will download your app. Keep interest high by sending out push notifications linked to content your audience will want to consume. Many business owners worry about people turning off notifications but in reality they’re easy to consume for a user, compared with having to deal with an email.
No matter the category of business you’re in, effective communication should form a large part of your app usage for maximum success.
2. Increase Your Revenue
Send out offers, new products or app only specials. Just remember your audience wants to hear from you but not to have advertising rammed down their throats, so how you craft your messaging and content plays an important part. Use coupon systems to reward customers’ loyalty and keep them coming back for more!
On average you have a 5-20% chance of selling to a new prospect which jumps dramatically to 60-70% for existing customers.
3. Highlight Case Studies
Showcase your work by highlighting examples of what you do, with real life case studies. Some businesses suit this more than others but even sandwich shops can do this if they put their mind to it. For example, Subway™ highlights people who have lost weight by eating Subway™ low fat subs. Think about how you can champion your customers. (We’re not affiliated or endorsed in any way by Subway™)
4. Keep Customers By Providing Better Customer Service
Research shows one of the main reasons businesses lose customers isn’t because of competitor pricing but rather due to lack of customer service.
Research also shows almost 90% of people are willing to spend more with companies they believe provide excellent customer service, especially with a personal touch.
Use messaging to keep your audience informed, write from a person and not the company and try to help your audience with relevant information.
5. Educate Your Audience
By educating your audience on your products and services you create desire. At the same time you demonstrate why your audience should want to buy from you. I’ve lost count of the number of business owners who are great at telling one person at a time about their offerings, easily selling when face to face. In the same breath, they usually complain ‘If only I could only get the word out to more people’. Well now you can!